Such a company,

It's time to live.

Gratitude of 4.5 million people

If a company

ue to poor management, it went bankrupt.

Who would be foolish enough to invest money in it again?

The money you invested is likely to sink into the sea,

Disappearing without a trace.

But in New Zealand,

After a chocolate company went bankrupt,

More than one person has committed 'foolishness',

4.5 million people are vying to invest in it,

Hardly saved the company's life.

People hold a common goal: gratitude.

The story has to start with a street.

Baldwin Street, with a total length of only 350 meters,

But it was recorded in the Guinness World Records.

Due to the short distance of 350 meters,

Its inclination reaches an astonishing 35 °,

Standing on top, it's like this.

It is precisely because this street is highly distinctive,

Every year, it attracts thousands of tourists.

But for the children who grew up here, such a street,

It's just a gift from heaven. Every day after school and during holidays, the children go crazy playing on this street···

This scene,

Caught in the eyes of the meticulous chocolate factory.

This chocolate factory has a small reputation in the town,

I have been doing it for over a decade, operating with integrity, and earning a lot of money,

Many workers proposed moving the factory out of the town,

Open up a wider world in big cities.

But every time the proposal was rejected by the factory owner,

We can grow bigger,

It is inseparable from the support of the people in the small town

Over the years,

Children are already familiar with the taste of our chocolate,

They also really like this place,

Every time I see a child eating chocolate,

A happy and satisfied expression on his face,

I am very happy.

The support of the people in their hometown,

In addition, backed by famous scenic spots,

The original small workshop,

Already a well-known company,

This also attracted Cadbury to negotiate the acquisition.

After being acquired,

The factory owner is also the person in charge of the company.

He firmly remembers the company today,

It cannot be separated from children's love for chocolate.

He came up with an idea to give back to the children in the town.

So starting in 2002,

Such a spectacle appeared on Baldwin Street.

This is the famous' Chocolate Bean Running Competition '.

Tens of thousands of chocolate beans,

Each number,

One yuan per person,

Sell to contestants who come to participate.

Tens of thousands of chocolate bean balls are divided into three groups,

Pouring down Baldwin Street.

The first 15 chocolate beans to reach the finish line in each group,

The owner will receive a generous gift package.

The money obtained from selling chocolate beans,

The factory will, under everyone's supervision,

Donate a lot of money to charitable organizations,

To assist terminally ill children,

Or homeless children or elderly people···

Unexpectedly,

Such a simple and rough activity,

The popularity far exceeds imagination.

Every year, people flock from all over the world to participate in this event.

In the first year, hundreds of people,

In the second year, thousands of people,

By the opening last year,

15000 people have already participated,

The number of chocolate beans reached a crazy 75000.

The majority of participants are children,

Every year, the factory also pays its own expenses to invite in

Children with terminal illnesses in other cities.

The sweetness of chocolate,

Children's laughter and playfulness,

Let the children temporarily forget about their illness.

From 2002 to 2016, a total of 15 years,

This small chocolate company,

Support this activity independently,

Raised a total of NZD 900000 over fifteen years

(approximately RMB 4.43 million).

But in July 2017,

Chocolate Bean Running Competition,

When it's about to arrive,

But suddenly came news:

Due to a funding breach, the company declared bankruptcy.

This makes the town fried,

Everyone is asking, what happened?

Under people's coercion,

The factory director had to tell the truth:

But in recent years,

The soaring prices, coupled with the financial crisis

The factory always insists on not increasing the price of chocolate beans,

As a result, there have been consecutive losses.

Especially every time a chocolate bean competition is held,

It also causes a huge deficit.

An employee proposed to increase the price of chocolate beans,

Use a portion of the money to sustain expenses.

But when I think of those sick and homeless children

The factory owner insists on:

Even if we lose money and go bankrupt,

The chocolate bean competition still needs to be held

The cruel market,

I don't care about your kindness,

In June 2017,

The factory declared a complete breakdown in the funding chain and went bankrupt.

The factory owner also personally apologized,

I'm really sorry,

Poor management led to the bankruptcy of the company,

The most regrettable thing is the chocolate bean competition that lasted for 15 years,

I want to say goodbye to everyone forever

But to the surprise of the factory owner,

After learning the truth,

People in the small town spontaneously organized a fundraising event.

A company with conscience and kindness,

You shouldn't just fall down like this

1 piece, 2 pieces, 5 pieces···

In just 24 hours,

People spontaneously raised 7.38 million yuan.

Even foreign netizens have participated,

By the next day,

This number has reached an astonishing 15 million.

What concept?

The entire population of New Zealand is only 4.5 million,

It's equivalent to each person donating 3 yuan.

This situation made the factory owner confused,

He didn't expect to own a small company,

Unexpectedly, it can earn the help of the whole country.

When the council members inform the factory owner of the donation figures,

He had already cried to tears and could only keep saying thank you.

And when the media interviews local people,

Their answer was, 'We don't understand any market rules.',

A company that only knows how to selflessly contribute to its children should survive.

Every kindness must be rewarded,

Isn't this the simplest and most basic thing?

The factory, which has received full support from people, also stated:

They will do their best to restart the company,

Next July's Chocolate Bean Competition, continue!

Perhaps your kindness today,

Not immediately grateful.

But it will always be at a certain node,

Give you the warmest response in some way.

May all those who do good in the world

Can all receive such gentle treatment.