Development history

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In 2007, Shanghai Dikesi Food Sales Co., Ltd. was established in Shanghai. Just like this city, Dikesi, this shining pearl, is shining with its brilliance.


In April 2011, the company established the first jelly factory of Dixi in Nansha District, Guangzhou, and officially formed a production and marketing team of Dixi, ushering in a new era of happy food.


In November 2013, in order to vigorously expand the western market, the company successfully signed a contract with the Luojiang County Government in Sichuan, planning to establish a 150 acre garden style production base and create an influential leisure food industrial park in the western region.


In June 2014, Dixi Longzhong announced the launch of a brand building strategy, ending its past era of relying solely on effort and products to achieve sales, and achieving a magnificent transformation from a "bulk club" to a "brand manufacturer".


In June 2015, the company established a 160 acre garden style production base in Deyang, Sichuan. We have ensured the production and research and development of the group's chocolate and jelly, while vigorously expanding the western market, allowing the brilliant pearl to shine brightly in the western region.


In August 2015, the company launched the Di Ni Si "Chocolate Prince" brand, targeting the Chinese children's chocolate market with precision and committed to building a leading brand of Chinese children's chocolate;


In December 2015, Chocolate Prince fully entered 25 KA systems nationwide, successfully disrupting the Chinese chocolate market and opening up a new situation in the Chinese children's chocolate market.


In March 2016, the Di Ke Si brand perfectly combined jelly with lactic acid bacteria and launched a healthy fruit grain garden chou's bacteria absorbable jelly, sparking a huge wave of development in the Chinese lactic acid bacteria fruit drink market.


In August 2016, Di Ke Si Chocolate Prince collaborated with well-known children's illustrators in China to create a new image of the Chocolate Prince, adding new vitality to Di Ke Si Chocolate's positioning as a child.


From 2016 to 2017, in order to maintain the brand's longevity and draw on the strengths of others, Dikei went abroad and visited Switzerland to shake hands with several top chocolate companies; Collaborate with the world's top Malaysian manufacturer LODERS to create a blueprint for a happy career.


In May 2017, Guolianyuan Town launched a new Platinum series of jellies, successfully launching a summer omnichannel battle with a cute and delicious taste, completing the high-end brand revolution of Dikei Jelly. Not only that, Dixi has also launched the Chinese specialty cooked food - Siyejia, to enrich the annual product line and satisfy consumers' taste buds.


In August 2017, Di Ke Si Chocolate Prince sincerely collaborated with well-known domestic animation designers to deeply cultivate children's fun and create a shining image of the ever-changing chocolate prince. It conveys positive energy with delicacy and accompanies millions of children with unique new personalities to grow together and win the future together!