The development of the times, innovation and leadership, and the path of innovation and transformation of Dixi Company
Dicos, a brand focused on the development of happy taste and delivering simple, happy and delicious food to consumers, has been riding in the food industry for just six years, and has been praised as the "dark horse of the industry" by peers. Through continuous exploration, Dicos products have expanded from jelly to chocolate, hawthorn, dried tofu, meat products and other leisure foods, achieving a magnificent turn in the rapid development of the enterprise, completing the leap transformation, and opening a new era of brand strategy.
Throughout its history, Di Ni Si has adhered to the principles of delicious, rich, and safe product development, carefully selecting raw materials, combining with the concept of global cuisine, carefully making and refining delicious leisure snacks, providing consumers with moving and delicious leisure food.
In 2007, Shanghai Dikesi Food Sales Co., Ltd. was established in Shanghai. Just like this city, Dikesi, this shining pearl, is shining with its brilliance.
In April 2011, the company established the first jelly factory of Dixi in Nansha District, Guangzhou, and officially formed a production and marketing team of Dixi, ushering in a new era of happy food.
In November 2013, in order to vigorously expand the western market, the company successfully signed a contract with the Luojiang County Government in Sichuan, planning to establish a 150 acre garden style production base and create an influential leisure food industrial park in the western region.
In June 2014, Dixi Longzhong announced the launch of a brand building strategy, ending its past era of relying solely on effort and products to achieve sales, and achieving a magnificent transformation from a "bulk club" to a "brand manufacturer".
In June 2015, the company established a 160 acre garden style production base in Deyang, Sichuan. We have ensured the production and research and development of the group's chocolate and jelly, while vigorously expanding the western market, allowing the brilliant pearl to shine brightly in the western region.
In August 2015, the company launched the Di Ni Si "Chocolate Prince" brand, targeting the Chinese children's chocolate market with precision and committed to building a leading brand of Chinese children's chocolate;
In December 2015, Chocolate Prince fully entered 25 KA systems nationwide, successfully disrupting the Chinese chocolate market and opening up a new situation in the Chinese children's chocolate market.
In March 2016, the DELICIOUS brand perfectly combined jelly with lactic acid bacteria and launched a healthy fruit grain garden chou's bacteria absorbable jelly, sparking a huge wave of development in the Chinese lactic acid bacteria fruit drink market.
In August 2016, DELICIOUS Chocolate Prince collaborated with well-known children's illustrators in China to create a new image of the Chocolate Prince, adding new vitality to DELICIOUS Chocolate's positioning as a child.
From 2016 to 2017, in order to maintain the brand's longevity and draw on the strengths of others, Dikei went abroad and visited Switzerland to shake hands with several top chocolate companies; Collaborate with the world's top Malaysian manufacturer LODERS to create a blueprint for a happy career.
In May 2017, Guolianyuan Town launched a new Platinum series of jellies, successfully launching a summer omnichannel battle with a cute and delicious taste, completing the high-end brand revolution of Dikei Jelly. Not only that, Dixi has also launched the Chinese specialty cooked food - Siyejia, to enrich the annual product line and satisfy consumers' taste buds.
In August 2017, DELICIOUS Chocolate Prince sincerely collaborated with well-known domestic animation designers to deeply cultivate children's fun and create a shining image of the ever-changing chocolate prince. It conveys positive energy with delicacy and accompanies millions of children with unique new personalities to grow together and win the future together!
Concept and Mission
Happiness concept: We have always followed the development principle of "choosing with heart, being happy and delicious", and are striving to become the "leader of Chinese happiness food".
Happiness Mission: To witness the successful development path of our clients together and create a bright future together with you.
Honors of DELICIOUS
In 2013, Dike won one of the most eye-catching awards in the industry, "Star of China Foods Limited Food Industry Growth", which undoubtedly praised Dike for building a solid market foundation and brand influence.
In September 2015, DELICIOUS Chocolate Prince participated in China's high-end leisure baking event for the first time and won the "Star Product" award. The newly launched chocolate took the lead, attracting high attention from the industry and distributors nationwide.
In October 2015, everyone expected it! DELICIOUS Chocolate Prince won another industry award and won the honor of "Annual Investment Value Brand", adding a magnificent touch to the brand strategy.
In February 2016, Chen Huabing, the founder of Dixi Company, won the honorary award of "Annual Innovation Figure" and talked with on-site food industry experts about the company's business strategy, jointly leading the future development of the food industry.
Recruit talents and gather strength to jointly pursue our mission
Dixi Company has always been committed to cultivating talents and building a core team, as an important mission for the company's long-term development. We uphold talent as the primary productive force for the company's development;
The sustainable development of the company can not be separated from the injection of fresh blood. Diwei has signed strategic cooperation framework agreements with the School of Life Sciences of Guangzhou University, China West Normal University and other universities and their scientific research institutions to serve as a base for the reserve, training, practice and scientific research practice of talents in all aspects. While continuously accumulating strength, we are also continuously innovating through sedimentation.
Creating a win-win situation with distributors, promoting equality, mutual trust, and mutual benefit
From the first day of the company's establishment, the entrepreneurs of DELICIOUS have reached a consensus: everyone is burning high! At all times, the company will consider every distributor and supplier as a strategic partner. The people of Dixi Company will always adhere to the business philosophy of sincerity, pragmatism, and win-win situation.
In today's increasingly fierce market competition, Dixi Company has a brand strategy and omnichannel positioning; With the help of dealer friends, we will work together to cultivate the market. Today, Dixi's marketing network has spread to 175 Prefecture-level city in 25 provinces across the country, bringing happiness and delicious food to more consumers.
--Strategic cooperation, creating the future together
In order to enhance communication and interaction with customers, Dixi Company regularly holds a national dealer summit every year to enhance customers' understanding of the company and mutual trust, thereby enhancing the company and brand awareness. Through the annual dealer summit, we showcase the innovative capabilities of our company's products and the dedication and professionalism of our employees, achieving our promise of growing together with our customers, creating markets together, and building leadership positions together.
There will be times when the wind blows and the waves break, hanging clouds and sailing straight to the sea! In the cold winter of the economy, Dixi people will continue to be baptized, practice their internal skills, and innovate boldly. We firmly believe that DELICIOUS will work with all partners to create the future, share the "warm winter", and reproduce the wind of the dark horse!
Choose happiness and delicious food with heart
Throughout its history, Di Ni Si has adhered to the principles of delicious, rich, and safe product development, carefully selecting raw materials, combining with the concept of global cuisine, carefully making and refining delicious leisure snacks, providing consumers with moving and delicious leisure food.
--Annual Productivity
DELICIOUS adheres to the food concept of "choosing with heart, happy and delicious", making with heart, constantly creating, and opening up a new world of delicious food; Adhering to the principle of "high-quality production materials, advanced production equipment, first-class production processes, and strict quality management to provide consumers with safe, reassuring, and healthy food", we continuously explore and innovate, while striving to meet the growing consumer demand, and strive to expand the brand awareness, reputation, and influence of our company.
The highly automated equipment for jelly and chocolate production lines originates from the advanced domestic and foreign production equipment that the company has invested heavily in. The fully automatic sugar dissolving system, cooking system, imported precision candle filter, fully automatic filling and sealing machine, fully automatic pasteurization line, and fully automatic multi head combination packaging machine in the jelly workshop are all first-class production hardware at home and abroad; The introduction of advanced foreign five roller precision grinding machines, domestic first brand chocolate pouring machines, chocolate packaging machines, metal detection machines, etc. in the chocolate workshop, from raw material placement to product molding, 80% of them achieve fully automated operations, which not only reduces labor costs but also significantly improves production capacity.
--Research and Development of Happiness
In terms of product research and development, the company vigorously introduces advanced research and development technical talents in the industry, and has a professional project research and development laboratory, making the company's product research and development capabilities at the first-class level in China. At the same time, the company invests millions of yuan annually in the research and development of new chocolate and jelly products, and collaborates with world-class suppliers to improve the enforceability of the research and development of new products.
In terms of quality management and assurance, the company has passed the ISO9001-2008 and ISO22000-2005 systems, as well as the HACCP certification. From incoming material inspection to finished product delivery, the entire process of strict quality control, advanced production processes, and strict quality control system provide greater quality assurance for products, which precisely confirms the corporate philosophy of quality first.
Sharing the Taste of Happiness
DELICIOUS is a brand that focuses on the development of happiness flavors, and a brand that conveys simple happiness flavors to consumers. After years of exploration, Dixi's products have expanded from jelly to casual snacks such as chocolate and candy, successfully targeting consumer groups with multiple brand appearances, and gradually establishing loyal consumers for each brand.
[Sincerely and attentively] Pay close attention to consumer happiness index
[Careful Selection] Carefully select raw materials and production technology
Perfect presentation of content and packaging for achieving happiness
【 Purpose Delicious 】 Satisfy different consumer needs with different happy flavors