Heart Taste, New World, With Craftsmanship, Craftsmen Gather Global Cuisine Heart Taste "," Craftsmanship Unique "has always been a profound impression left by Shanghai Di Ni Si Food Sales Co., Ltd. (hereinafter referred to as" Di Ni Si ") to Chinese food consumers. For a long time, Di Ni Si has adhered to the service tenet of "choosing with heart, happy and delicious", satisfying customers' multiple needs with rich and happy taste, and striving to become the "leader of Chinese happiness food"!

The 2018 Dixi New Product Marketing Summit was grandly held on August 15, 2018, with the theme of "Seven Years of Success, Gathering Innovation Bureau". At this conference, we invited Mr. Wen Jie, the president of China Association of Directors, Mr. Chen Zhongshi, the vice president of Sichuan Haocaitou Industrial Co., Ltd., Mr. Mi Chongyang, the president of Anyang Leisure Food Industry Chamber of Commerce, and other industry expert level guests to witness the brilliant brand journey of Dixi in the past seven years with nearly 300 dealers with strength in various regions. The editor could personally experience the hot scene on the scene!

1. The conference is a lively and exciting event

The entire conference is compact and orderly, gripping. There are not only expert level experts from various industries sharing their insights, but also the presentation of the brand development plan blueprint of Di Ke Si. There are also award ceremonies for the best dealers and excellent suppliers, speeches from dealer representatives, and centralized displays of various products of Di Ke Si, as well as the launch of new explosive products. At the same time, Di Ni Si arranged a buffet, tea party, dinner party, various talents, and relaxing performances, interspersed with dealer lottery draws. The entire conference climaxed one after another, with surging applause, which deeply infected people. The entire conference was extremely exciting, and the editor on site kept calling for Di Ni Si and cheering loudly!

Among them, during the strategic cooperation signing ceremony, Dixi and Haocaitou reached a strategic cooperation on the baking product project, and a formal and grand signing ceremony was held on-site at the conference. And this also marks the beginning of a new chapter in the operation of baking products by DELICIOUS！

The results of the dealer ordering meeting were satisfactory, with a transaction volume of 39288000 yuan on the spot! The atmosphere on site was also full of enthusiasm, with frequent participation from dealer friends, delighted to purchase truly high-quality and reputable products. Among them, Mr. Liu Dashi from Yibin Shibin Trading deeply touched. From the communication between the editor and Mr. Liu, it was learned that he was also a company that had been in contact with Dixi since 2015, and his annual sales have been continuously increasing, sometimes even doubling.

Mr. Liu believes that there are three reasons why sales have been increasing year by year. Firstly, the leaders at all levels of Dixi Company attach great importance and attention to dealer partners; Secondly, the seriousness, responsibility, and wholehearted work attitude of the entire team of Di Ni Company; Thirdly, the Dixi team has a complete and mature planning ability for product positioning, dynamic sales, and after-sales service. It is precisely this that has made more and more dealer friends trust, choose, and act as agents for Dixi. They believe that following Dixi can bring them success and joy, and this is the service tenet of Dixi!

Over the past two years, we have accumulated brand upgrades

The growth path of Di Ke Si is steady and steady, step by step. The establishment of its brand can be traced back to 2011, when the first jelly factory was established in Nansha District, Guangzhou, and the production and marketing team of Dixi was formed, officially ushering in a new era of "happy food". Since then, Dixi Company has achieved new results and highlights every year. Until 2015, the Sichuan Baimu new base of Dixi Company was officially put into operation, launching a new brand building strategy, ending the era of relying solely on products and manpower to achieve sales, and achieving an extraordinary transformation from a "bulk club" to a "brand manufacturer". From 2015 to 2017, Di Ke Si created its own chocolate IP brand product - Chocolate Prince. While upgrading its IP image every year, it gradually strengthened its brand positioning for children, and has been effective to this day.

To ensure the quality of chocolate products, Di Ni Si chooses world-class raw material suppliers, and carefully selecting ingredients has always been Di Ni Si's insistence on controlling quality from the source.

After years of accumulation by Dixi, the quality and brand building of its series of products have formed a good reputation and positive feedback in the national end market. The trust level of Dixi among dealers in various blocks is constantly increasing, and the sales of products are increasing year by year, and its brand influence is also expanding. Dixi's products are no longer limited to domestic markets, but have even gone abroad and are sold overseas, actively promoting the development of the chocolate and jelly industry in China and even globally!

3. Launch of new products with pioneering efforts

Until the 2018 Dixi New Product Marketing Summit, its heavily crafted new brand IP "Kebaisi" changed its brand positioning, separated from previous brand positioning for children, and strengthened the cute brand positioning. The brand IP's cute and adorable appearance is fully in line with young people's pursuit of fashion and understanding of new things. Its brand personality is the essence DNA of the brand, making it more unique and scalable.

At the conference, the promotion of new products by Di Ni Si caught the attention of many dealers. Its brand positioning is novel, with diverse specifications, and can adapt to various forms of packaging and display. It can highlight its high-quality product quality and brand advantages in a limited area. It has 5 unique envelope packaged chocolates that cater to the diverse tastes of consumers. The fruity flavors include strawberries, bananas, and raspberries, while the floral flavors include tulips, violets, and other two to cater to different audiences such as teenagers and urban white-collar workers. Who doesn't love this new model? It is precisely this meticulous taste setting and diverse packaging methods that have sparked a strong interest among many distributors and industry insiders in Di Ke Si's new chocolate brand "Ke Bai Si" this year.

Four years of trials and tribulations, the key is perseverance

At the conference, Mr. Chen Huabing, the founder and general manager of Dixi Company, shared the ups and downs and glory that Dixi Company has experienced over the past seven years. After seven years of trials and tribulations, Diwei has experienced the realistic pressure faced by the traditional food industry, the impact of e-commerce and new retail on the Wet market, and the pressure of the community group buying cluster model. But at the same time, it is also an opportunity, an opportunity for Diwei and all its colleagues. As Dickens, a famous British writer in the 19th century, said, "This is the best era, this is the worst era". Faced with opportunities and unknown challenges, Mr. Chen shared his seven years of successful experience. The greatest success was to gain a spirit of perseverance and perseverance! Only by adhering to the brand, quality, and the core business of chocolate and jelly, can Dixi Company have the hope to become stronger and larger, and achieve the expectation of "seven years of success, gathering innovation".

Image: Chen Huabing, Founder and General Manager of Di Ke Si

In ancient times, those who made great achievements not only had extraordinary talents, but also had the determination to persevere and persevere! "The people of Dixi do not believe that there are shortcuts to success, only perseverance and perseverance; In the future, Di Ke Si will also deeply immerse itself in the chocolate and jelly industry, gather the efforts of colleagues and partners to create a new pattern of happy career, and forge ahead to strive to become a first-class brand manufacturer in the bulk chocolate and jelly industry in China!